Sidehustler

Erase 3 months of overwhelm. Create a professional marketing blueprint in under 5 minutes.

Just tell us your product, your target, and your business name. We instantly deliver the complete, hyper-detailed marketing strategy that the overwhelmed competition wishes they had.

  • Identify your ideal target market and learn where and how to reach them
  • Start with a bang using your customized 90-day brand awareness strategy
  • Be prepared for answers to questions you didn t think to ask

... all in minutes

Sidehustler AI coaches

Stop Drowning in Research, Start Dominating Your Market.

  • Every moment spent trying to build a market avatar or brainstorm a marketing campaign feels like time not spent on product development or serving existing customers, creating a constant internal conflict.
  • All the experts stress the importance of a solid marketing strategy, but crafting one from scratch feels incredibly daunting. You worry about missing crucial steps, wasting time on the wrong tactics, or simply not being good enough to get it right.
  • The overwhelm of where to start and what to prioritize often leads to procrastination or, worse, guessing. You know that guessing isn't a strategy, but what's the alternative when you're already at capacity?
  • You see others seemingly effortlessly launching and growing, which only amplifies the feeling that you're not equipped with the right skills or knowledge to compete.
  • That little voice asks, "Am I smart enough to figure this out? Am I missing critical pieces of information that successful businesses have?"
Sidehustler creators

Your Strategic Advantage, Without the Overwhelm

What if you could bypass the endless research, the confusing data, and the nagging self-doubt, and instead, step into your market with unwavering confidence and a clear, actionable plan?

We understand your struggle because we've lived it. Hi, we're Matt and Sara, the husband-and-wife team behind Sidehustler. As web developers and fellow side-hustlers-to-small-business-owners, we (and our clients) have faced the exact same challenges.

We created Sidehustler to use for ourselves and our clients. We needed a tool that could quickly whip up a marketing strategy and marketing avatar so we could build websites that converted for our clients and attracted the exact kind of attention they needed.

Seeing the success that Sidehustler helped secure for our clients, we've decided to publish our tools publicly. We can only make so many websites, but side hustlers and small business owners out there could benefit from access to our suite of business-building tools.

Sidehustler is your unfair advantage, designed to eliminate overwhelm and replace doubt with definitive direction. With just a few simple inputs – your product, target market, and business name – our team of advanced AI agents gets to work, instantly transforming your vision into a meticulously crafted business foundation.

Benefits of Using Sidehustler

  • Free Up Weeks of Work in Minutes

    Sidehustler delivers a comprehensive market analysis, giving you the deep insights you need, without spending a single minute sifting through data.

  • Freedom from Marketing Guesswork

    Receive a 90-day brand awareness strategy that's tailored to your business, giving you a clear roadmap to hit the ground running and build momentum from day one.

  • Effortlessly Connect with Your Ideal Customer

    Get a detailed market avatar profile that illuminates exactly who your audience is, what they need, and how to speak directly to their desires, ensuring your messaging always hits home.

We Can't Make It Any Easier

  • Step 1. Tell Sidehustler about your product or service

    Keep it simple and follow the basic instructions outlined in the tool.

  • Step 2. Select a target market from the options provided

    Our AI business coaches are trained to select target market options for you that are easiest to reach and most likely to convert.

  • Step 3. Dowload your custom report, 90-day brand awareness strategy, and detailed market avatar profile

    A team of AI coaches go to work immediately, delivering an in-depth report, a quickstart strategy, and an avatar profile within minutes.

Frequently Asked Questions

  • Can an AI really understand my niche/unique product?

    Absolutely. We built Sidehustler specifically to overcome that concern.

    Our advanced AI agents aren't just pulling generic information; they are trained on vast datasets of market trends, consumer behavior, and successful strategies across countless industries and niches. When you input your product description and target market, our AI doesn't just look for broad categories. Instead, it processes your specific details, analyzes relevant data points, and identifies unique insights pertaining to your offering.

    This allows Sidehustler to craft a market analysis, a 90-day strategy, and a market avatar profile that are deeply tailored to your specific product and target audience, ensuring the output is relevant, actionable, and far from generic. It's designed to understand the nuances that make your side hustle unique.

  • Will the market analysis and strategy be accurate and reliable?

    The strategies provided are not just theoretical; they are structured based on proven marketing principles and tailored to your specific inputs, making them both actionable and dependable for building brand awareness and connecting with your target audience.

    Think of it as having a team of highly-informed researchers and strategists working tirelessly to provide you with a robust foundation for your business decisions.

  • Is this just pulling information I could find myself with enough Googling?

    While you could eventually find much of the raw data through extensive Googling, Sidehustler does much more than just "pull information." The key difference lies in the analysis, synthesis, and strategic application of that information.

    Imagine spending hundreds of hours sifting through countless articles, reports, competitor websites, and consumer forums. Then, you'd have to interpret all that disparate data, identify patterns, and figure out how it specifically applies to your product, your market, and your goals. Finally, you'd need to translate those insights into a coherent market analysis, a detailed customer avatar, and an actionable 90-day marketing strategy.

    Sidehustler automates this entire, incredibly time-consuming, and often overwhelming process. Our AI agents don't just find data; they analyze it, synthesize it into meaningful insights, and then generate custom, actionable deliverables specifically for your business. It's about getting a professionally structured, strategic output in minutes, not days or weeks of overwhelming manual effort. We transform raw data into a clear roadmap, saving you countless hours and the stress of deciphering it all yourself.

  • What if my inputs aren't good enough or I don't know exactly what to enter?

    We've designed Sidehustler with ease of use and accessibility in mind, specifically for side hustlers and solopreneurs who might not have extensive market research experience. You don't need to be an expert to get valuable results.

    The input process is intentionally straightforward: you'll enter your product, select a target market from clear options, and provide your business name (or select it from clear options our team has brainstormed for you). Even with concise descriptions, our intelligent AI agents are adept at interpreting your core ideas and leveraging their vast knowledge base to generate comprehensive and insightful deliverables. You're not expected to provide a detailed business plan or complex data. Just give us the essentials of your vision, and Sidehustler will do the heavy lifting to transform it into actionable strategies and detailed reports.